Single origin • First flush • Shade grown • Stone ground • USDA organic • Single origin • First flush • Shade grown • Stone ground • USDA organic • Single origin • First flush • Shade grown • Stone ground • USDA organic • Single origin • First flush • Shade grown • Stone ground • USDA organic • Single origin • First flush • Shade grown • Stone ground • USDA organic • Single origin • First flush • Shade grown • Stone ground • USDA organic • Single origin • First flush • Shade grown • Stone ground • USDA organic • Single origin • First flush • Shade grown • Stone ground • USDA organic • Single origin • First flush • Shade grown • Stone ground • USDA organic • Single origin • First flush • Shade grown • Stone ground • USDA organic • Single origin • First flush • Shade grown • Stone ground • USDA organic • Single origin • First flush • Shade grown • Stone ground • USDA organic • Single origin • First flush • Shade grown • Stone ground • USDA organic • Single origin • First flush • Shade grown • Stone ground • USDA organic • Single origin • First flush • Shade grown • Stone ground • USDA organic • Single origin • First flush • Shade grown • Stone ground • USDA organic • Single origin • First flush • Shade grown • Stone ground • USDA organic • Single origin • First flush • Shade grown • Stone ground • USDA organic • Single origin • First flush • Shade grown • Stone ground • USDA organic • Single origin • First flush • Shade grown • Stone ground • USDA organic •

Good matcha is simple.

One farm. One harvest. One ingredient. Sweet up front, almost no bitterness, a long umami finish, deep green in the bowl. Ours comes from a family farm 500 metres up in Kagoshima, where the morning mist does part of the shading.

Kagoshima, at the southern tip of Japan.

Kagoshima

Kagoshima, at the southern tip of Japan.

Volcanic soil, misty mornings, warm days. Tea from here is smoother and sweeter than most, with less of the bite you get from cooler regions.

Covered for the last 20 to 30 days.

Shading

Covered for the last 20 to 30 days.

Screens go over the rows before harvest. Starved of direct sun, the leaves make more chlorophyll and more L-theanine. That is where the color and the sweetness come from.

The spring picking, and only the top leaves.

First flush

The spring picking, and only the top leaves.

The youngest leaves of the first harvest, from plants left to mature five years before their first crop. Steamed within hours, dried, and stripped of stems and veins.

Ground slowly, so it never gets hot.

Stone ground

Ground slowly, so it never gets hot.

Granite mills turn at a walking pace. Fast grinding heats the leaf and dulls the flavor. Slow grinding keeps it bright.

Tasting notes

  • Fresh cream

    Thick and smooth in the bowl.

  • Floral aroma

    Sweet on the nose, not grassy.

  • Bright umami

    Savory up front, a long clean finish, low astringency.

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Spec

  • Region

    Kagoshima, Japan

  • Farm

    One organic family farm, 500 m up

  • Harvest

    First flush, spring

  • Shading

    20 to 30 days before picking

  • Milling

    Stone ground

  • Serving

    2 g. About 70 mg caffeine

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Ceremonial Matcha
  • Ceremonial Matcha
  • Ceremonial Matcha
  • Ceremonial Matcha
  • Ceremonial Matcha

Ceremonial Matcha

$57.99
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Thirty mornings. One bowl.

The Matcha Reset

Thirty mornings. One bowl.

A 30-day guide to starting the day with matcha instead of a second coffee: one short practice a morning, rooted in the Japanese way of tea. The booklet is $9.99.

See the Reset
I learned this from a tea master.

Steve Anderson, founder

I learned this from a tea master.

I trained under a Japanese tea master who taught me how to calm and focus my mind. On the days I drank matcha I ran a little faster and thought a little straighter. I started Kaze to share the matcha I drink, from the one farm I buy it from.

Our story

From the journal

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Questions

Ceremonial or culinary?

Ceremonial. First-flush leaves, shaded, stone ground, meant to be drunk in water. It also makes a better latte than culinary grade, but that is not what it is for.

How much caffeine is in a bowl?

About 70 mg per 2 g serving, with L-theanine alongside it. Coffee is about 95 mg with none. The lift lands more softly and lasts longer.

Tin or pouch?

The 30g tin is 15 servings for $18.99. Try it. The 100g pouch is 50 servings for $57.99, or 25% less on a monthly subscription.

Is it organic?

Yes, USDA organic, from a single family farm in Kagoshima. One ingredient: tea.

How do I keep it fresh?

Sealed, cold and dark. The fridge is best. Bright green means fresh; olive means it is past its best.

What if I don’t like it?

Email hello@getkaze.com within 30 days. Refund. Subscriptions cancel from your account, no call.

PurpleMind, for the afternoon.

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PurpleMind, for the afternoon.

A caffeine-free creatine drink for when the morning wears off. Salty lime, purple from butterfly pea flower.

PurpleMind · $49.98/mo